Friday, December 18, 2009

Holiday Fiesta Round-up.


OK, Did you see that new Tresor Parfum spot with Kate Winslet? The whole piece is so quasi mocku-drama. I know they are trying to do the Chanel thing with the grainy, movie-style romantic story but it just doesn’t work with Kate and a foggy bridge. They should’ve had Marion Cotillard or one of the other cast members from Nine doing a broadway, backstage-flowers-with-a-note piece. Then they could’ve partnered with the film release. Maybe Chanel will pull through for us before the holiday. Though, on second thought, Mariah Carey’s Forever fragrance spot made it look like a Cannes Festival winner. Love you Mariah. Really.

Aside from that brief rant and in the spirit of the giving season, Ms. Memo has decided not to criticize any more commercials this week. This is partly due to the fact that she has been so busy shopping that she hasn’t clocked enough TV hours to see the annoying ones just enough times to whine about them. This is also partly due to the huge pay increase she received from her recent film gig which has transformed her into Little Miss Santa.

Admittedly, Ms. Memo is typically a bit of scrooge around the holidays with a cynical view of the whole mainstream mass-marketing, drive-your-credit-card-to the-hilt-through-guilt, extravaganza that it has become. She gets this from her father, the original scrooge. Somehow though, her mother’s influence has taken over this year and Ms. Memo is a downright shopping fool. The two big purchases so far were a Flip Video Camera for a niece and tickets to Jersey Boys at the Detroit Fisher Theater for mom. She is also making a substantial dent in the quest to keep her hometown shopping district in business. Royal Oak's Funky 7 is super rad for cool stuff for teenagers and twenty-somethings like vintage band T’s and lots of Made in Detroit wear.
But not to be put on a pedestal, Ms. Memo has made plenty of personal purchases and several wardrobe enhancements in the process. This is just part of the Universal Law of Nature: The more you give, the more you receive. Ms. Memo is living proof. Mostly what she’s received though is a warm spot in her heart for the beauty and charity all around her during this strange tradition of mass consumerism. It is more fun to join ‘em than beat ‘em.

Ms. Memo would like to give a shout out for her favorite holiday commercial for Garmin® seen here. Sure it’s funny, entertaining, attention-grabbing and memorable but the real hero from this spot is the copywriter, coming up with all of those lyrics to the song. The ones that are intelligible are very hilarious. I can just watch that one over and over.

1 comment:

  1. "wardrobe enhancements"

    I'm totally going to use that from now on. I didn't buy clothes, I made wardrobe enhancements...

    ReplyDelete